At CHIMI, we implemented a seamless creative process that we offer to all our clients.

The process began with a workshop, where we reviewed CHIMI's e-commerce platform, focusing on key aspects such as image style and website design. Together, we identified where their brand stood and where they wanted to head next, discussing visual references and their ideal look and feel. This collaborative workshop laid the foundation for the next step: a test day.

During this phase, we brought the ideas discussed to life, testing different creative directions. Once the direction was set, our team developed an efficient production and post-production process. We concluded the project with a photography session, ensuring every detail aligned with the new creative direction.